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What impact does technology have on the sports betting industry?

What impact does technology have on the sports betting industry?

Last updated: 06/07/2021 01:30 | 06/07/2021 01:14
Winston Mark

Table of Contents

Esports bettingLive streamingMobile sports bettingBlockchain technologyGadgets and wearable technologyVirtual realityFinal words

Sports betting, the activity of forecasting sports events and putting a wager on the outcome, has been profoundly influenced by technology improvements, as have other aspects of human existence. Thanks to recent innovations and advances in the sector, the influence is immediately discernible.

As a result of the technological advancements, online betting has grown in popularity, with faster staking and rapid payments. When it comes to technological changes, the internet was the first to have a significant impact on the sports betting sector. It allowed bettors to place wagers without having to enter a sportsbook.

Apart from that, bettors could now gamble at any time, and better still, they could do it 24 hours a day, 7 days a week, 365 days a year.

Many of the older, more established businesses have been bought up or pushed aside by new online-focused betting organizations, with billion-pound corporations being built out of absolutely nothing in only a few years.

The rate of change, on the other hand, is not slowing down anytime soon, and today's major names will need to adapt to these emerging technologies in order to compete in the next decade.

Esports betting

Esports became notably popular when gamers started to gather together to participate in tournaments and play for pleasure in an interactive online context, despite the sector's rapid growth in recent years. As serious players started to put bets and participate much more competitively, this quickly evolved into games with big, real-money payouts.

Esports may still look to many as a niche hobby, but the business is flourishing, with over $15 billion in revenue this year alone. While the outbreak may have propelled eSports into the spotlight, it was already a very popular sport that was fast expanding. And, as with any competitive game with a large audience, bookies are eager to get in on the action.


The FA Cup Final or the Grand National may soon be joined by the Fortnite World Cup or the DOTA 2 International as the most frequently viewed and gambled upon sporting events on the calendar.

Many people have been drawn to the world of Esports because of the incredible prizes, and the worldwide following is expected to expand even quicker in the future years.

One recent example is the Dota 2 tournament, an online battle arena competition with one of the top five highest total prize pools in Esports history, with each winning player taking home over two million dollars.

We can only anticipate Esports to expand even more in 2021, with the winner's incentives increasing and technology advancements inside various games.

Live streaming

Over the last decade, live or in-play betting made accessible by mobile apps has been a key source of development for the industry.

People now gamble using apps while watching sports in person, on television, or through an online subscription, but in these cases, the bookmakers are all fighting for bets throughout each game.

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If broadcast license regulations are changed and sports organisations agree, we may soon witness a situation where bookmakers hold the broadcast rights to games and the only way to view them is through their apps, thus shutting off competition.

Having the option to watch sports live on a bookmaker's website or app is something we never imagined possible in the past, and while it may appear to be commonplace given the large number of people who own televisions, live streaming has created a whole new betting opportunity for players who enjoy betting on live in-play markets.

Mobile sports betting

The sports betting market is more costly than it has ever been in the past. This exceptional rise can be linked to the quick progress and use of mobile technology, among other factors like the campaign for legalization.

As a consequence, bettors may now use their smartphones or tablets to make bets on their favorite sports, request payments, and top up their betting purses, among other things.

The majority of betting businesses have gone above and above in allowing people to access their sites from a variety of devices. Betting aficionados may now download and install applications from their favorite firms and execute many, if not all, of the activities that they could on a betting website.

Overall, mobile technology has had a significant impact on the betting business, with a movement toward customized and real-time betting. All bets may now be placed on the go, and this is a trend that will continue for the foreseeable future.

Blockchain technology

Blockchain technology has had a significant influence over the world, and the gaming business is no exception. When cryptographic forms of money first emerged into the limelight, they quickly became a household word.

Many businesses and individuals are using its technology to make payments, owing to the fact that it is possibly the most secure means of payment available today. As a result, it's unsurprising that betting businesses have included cryptographic forms of money as a deposit and withdrawal option.

With the introduction of Bitcoin into mainstream life over ten years ago and its reputation as a dependable form of cash and a solid investment, cryptocurrency-based casinos have already appeared all over the world.

The expansion of its usage online in the casino gaming market is due to a number of variables, including cheap transaction costs, with many bitcoin casino sites even providing $0 costs.

blockchain technology

Furthermore, Bitcoin casinos are safer, more secure, efficient, and dependable than ever before, thanks to blockchain technology's assurance of autonomy.

Transfers inside Bitcoin casinos are projected to grow in 2021 and beyond, with more online casinos allowing them, as people realize that consumers frequently prefer this approach to conventional payment alternatives.

Gadgets and wearable technology

A mobile-friendly digital product will be required by 2021. Otherwise, potential consumers will not find the service useful. And as long as these devices are a part of our daily lives, they will continue to be one of the most important areas for businesses and marketers to focus on.

People are investing in wearable gadgets in addition to mobile phones. Wearables are internet-connected electronic gadgets such as smartwatches, fitness trackers, and smart wrist bands that individuals wear to track their fitness, communicate, or entertain themselves.The market for linked wearables will reach 1.1 billion by 2022. 

This technology is catching up with betting businesses. Many of them have already started developing sports betting apps for smartwatches or have invested in the development of such apps. Users can watch sports and make bets without having to take their phones out of their pockets.

This convenience has made it simple to not only gamble online, but also to track bet results and get notifications.

Virtual reality

Another new technology breakthrough that has an influence on the sports betting sector is virtual reality (VR). Its importance has already been felt among people who want to gamble on fantasy games, such as a virtual football game that can be seen live using VR headsets.

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Baseball, hockey, and golf are some of the other fantasy sports that individuals may now enjoy. Bookmakers may also create virtual sports events with revised rules and beautiful visuals for those gamblers who desire something different thanks to virtual reality.

Unlike their classic equivalents, these activities provide a more immersive experience that is likely to wow the participants. Users may currently wear headsets to watch sports and place bets in real time, among other things.

“The good thing about virtual reality in sports betting is that it allows even amateurs to participate since there is no need for prior knowledge of the game or the other players. For this reason, people who were previously hesitant to bet can do it more confidently. And best of all, they can choose a game they like from horse racing, football, to rugby, and many more.” said Alex Kapinski, owner of NJGamblingFun.

Final words

The sports betting market has vastly improved as a result of technological advancements, technological breakthroughs, and increasing internet speeds. Both bookies and bettors have benefited from the technological developments detailed here.

Accessing betting applications has never been easier, and conducting transactions has never been more convenient for bettors. Bookmakers, on the other hand, can readily track their performance and adapt their services to meet the needs of their consumers.

Winston Mark | Football is football and talent is talent. But the mindset of your team makes all the difference.


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